How to Post on LinkedIn (and How I Got 100k impressions) - Jobscan Blog

How to Post on LinkedIn (and How I Got 100k impressions) - Jobscan BlogPosted on July 1, 2019July 3, 2019 by Madeline Mann I have been able to graduallyboost my LinkedIn post impressions to100k+ a week with thousands of comments, and climbing, throughthree key lessons Ive learned. These are things you should know abouthow the LinkedIn algorithms works, as well aspsychologically what catches peoples attentionand compels them to engage with your post.An important thing to keep in mind is to not compare yourself with others when it comes to engagement. Everyone has different network sizes, so only compare your post views and engagement with what youve done in the past. Any progress is a successThese are things you should know abouthow the LinkedIn algorithms works, as well as what catches peoples attention psychologicallyMadeline MannLesson 1 LinkedIn rewards native contentNative content means thepost originates from that siteit is not content from elsewhere. For example, I postYouTubev ideos on LinkedIn and then months later upload those same videos directly to LinkedIn. Thevideos that are uploaded directly on LinkedIn get mora viewsbecause LinkedIn rewards users for developing content directly on the site and not posting links that encourage people to leave the site and go elsewhere.So if you want more engagement, use LinkedIn Publisher instead of linking your blog, summarize an article as a post instead of linking to one, and upload videos directly to the platform instead of posting YouTube or Vimeo links.Thevideos that are uploaded directly on LinkedIn get more viewsbecause LinkedIn rewards usersLesson 2 Grab attention with LinkedInarticlesI recommend posting blog postsusing LinkedIns Write an article publisher.The most important thing is toensure your content is high quality, which often means the article isdetailed, includesspecific examples,screenshots, and has agreat title.The key to having an alluring LinkedIn article title is two-foldHave a number in it.S how that you have a unique perspective.Here isan examplethat meets unterstellung criteriaThisarticleincludes numbers and the unique perspective is that very few resumes get that many job offers in such a short amount of time.Here isanother exampleThis is anarticleI wrote to experiment with this naming strategy, and it quickly gained more engagement than my previous articles. The 1000 catches peoples attention, and the unique perspective is that I am the one reading all of these cover letters.Lesson 3 Craft a high engagement postLinkedIn allows you tocreate a post,which is similar to a status update or tweet on other platforms. This isthe best way to get quick visibility, because they give you a 1300 character limit to make a point, which is long enough to say something insightful, but short enough for people to consume it quickly and engage with it.Here are the top tips on how to create a high engagement post on LinkedIn1. People will only binnensee thefirst 3 linesof your post init ially, and so youllneed a hookto entice them to click see moreHeres an exampleThis one enticed me to click because she said she had her best year (thats big) but thats contrasted by the first point where she said she welches rejected. This mystery provokes people to see more.Here are several more examplesof how to hook your audience in the first 3 lines.2.Separate your LinkedIn post into smaller chunksinstead of large paragraphsWe are a skimmer society, people Here is the above post expanded with the ideal formatting3. Its important toconvey a perspectivein your LinkedIn postWhether you are sharing statistics, opinions, observations, or personal experiences, its best to tie it together with aSo what? statement.For instance, in the above example, the author lists failures she had in 2018so what? She wraps up the post with a lesson Dont let rejection and disappointment deter you. By explicitly stating her point it makes people more comfortable with liking and commenting on the post si nce they know exactly what they are endorsing.Here are two more examples.Tie it together with aSo what? statement.The above post did very well, but there is actuallyone schriftart ofpostthat time and time againperforms well above others, which I explainhere.4. Finally,put your outbound links in the comments of your LinkedIn postThis one feels funky for people, but its best to write your post with text only, and then leave a comment of your website/external link. Posts with link previews perform poorly, soonly include text and hashtagsin your post.Begin experimenting with these tips and keep a close eye to your posts number of views. Your progress will likely be gradual, so only compare your engagement to what YOU have gotten in the past. Over time you will hone your voice, grow your network, and uncover opportunitiesAdditional LinkedIn ResourcesTop 15 Job Search Experts to Follow on LinkedInHow to Connect with Someone on LinkedInLinkedInEasyApply WhatEmployersSeeWhenYou Apply on Lin kedInLinkedIn Optimization toolMadeline Mann is an HR leader, speaker, and creator of Self Made Millennial, a YouTube Channel that provides rapid-fire, battle-tested career and job search advice. Author of Fill in the Blank Job Hunt Essential Email Templates for the Job Search, Madeline this year was named as a Jobscan top 10 YouTube Channel for job seekers, and a top 50 person to follow on LinkedIn. She currently leads Talent Development at Inspire, a Los Angeles based clean energy technology company.Facebook Commentswpdevar_comment_1 span,wpdevar_comment_1 iframewidth100% important