Certified Professional Resume Writing Services

Certified Professional Resume Writing ServicesIn a world where competitive jobs are desired by many people, it is not enough to just be good at your job; it is also necessary to have a certified professional resume writing. This type of writing is usually done by a professional, but they can also be performed by a layman if they prefer not to hire a writer. Having a certified professional resume writing service is a very valuable thing to have if you want to boost your chances of getting a job.Job seekers must ensure that they are in the position where their career is going to be flourishing and that they would not need a certified professional resume writing service to help them with their job search. Many employers would rather go with an applicant who has completed work at an earlier period of time than one who has not worked at all. They consider that experience and longevity are two major factors that would help an applicant to stand out from the crowd.A certified professional r esume writing service is always in a position to give you the best written piece that is needed by any employer or applicant. These services have the experience, skills and contacts to match up to the requirements of employers. Their resume writing services are mainly designed with your preferences in mind so that you would not have to worry about anything at all and so that you do not face any difficulty when it comes to the job application process.Quality and written content is what the certified services could offer you. Their resume writing skills are honed to perfection and they should be able to provide you with work that would meet or exceed your expectations. You should take the expert opinion of someone who knows this field very well. The internet is the best place to go for this.There are many sites where you can find these certified resume writing services. These sites should be able to give you a detailed report on the person who is going to be your resume writer. You sh ould choose a reputable company that is trusted and should be listed in the top twenty ranking in the world.To find a good and reputable company for your professional resume writing, you should visit some online forums or reviews. You can also get these services from classified ads, which are normally located online. This would be the safest way to go about looking for such services as there are plenty of scams present online.The paid certified services are less expensive than the free services. You will find that the cost involved is usually equal to the pay rate of an average professional. The cost of the fee will depend on how much money you want to spend. Free services are normally less expensive than the paid ones.It is a good idea to pay a fee if you are planning to hire a resume writer. These companies should provide you with the amount of time they would need to complete your resume. If there is a deadline, you should be aware of this and make sure you get a written estimate of the services needed.

A Freelancers Guide to Email Marketing for Promoting Your Work CareerMetis.com

A Freelancer’s Guide to Email Marketing for Promoting Your Work Freelancing is one of the best deals when it comes to employment. You get to do what you love, for as long or little as you please and be your own boss, all from the comfort of your own home or any place you choose, really. Which is fantastic, if you know how to promote your work correctly.The main problem with freelancing is that nothing and nobody can guarantee a constant stream of clients. And the freelancer’s time has to be split between doing their job, satisfying clients, finding new clients and so on and so forth, with no help at all, which means that their time is limited to none.And who wants to get zero rest? Nobody.evalBut what’s a freelancer to do in this situation?Well, apart from utilizing social media and using referrals to grow your following, there’s another thing you can do: utilize email marketing.Email marketing is thetool to establish, nourish and create lasting relationships with customers. Oh and don’t make me get started on its ROI: email marketing can generate far more than it costs:Email marketing and automation tools are what will save you time, effort, and, eventually resources. Especially if you’re not a freelance designer and, therefore, have no idea how to make a designing tool work in the first place.With automation tools, you can build and set campaigns and then allow the software to do the work for you, as you won’t need to worry about the emails that get sent out. Other than creating them, of course.And there are plenty of options that offer flexible prices and free forever plans, such as ConstantContact and Moosend, which both are great alternatives to MailChimp.Create buyer or audience personasBefore going ahead and building your list, you’ll need to have a little brainstorm sesh with yourself and think and-eventually-determine your buyer personas.evalA buyer/audience persona is an imaginary ideal customer, complete with different traits, genders, educational background, location and so on and so forth.That ide al customer is the person you’re creating content for, whether it’s stunning visuals or perfect content writingwith insightful ideas.You’re your best-and only-salesperson and you need to do the job as best as possible, in order to create a funnel that will last.Buyer/audience personas will give you insightful ideas when it comes to what you could do if you want to promote your work effectively. For example, it is known that a freebie is a lead magnet, but just how many and what kind of freebies should you hand out?And this is what it’s supposed to look like:Don’t worry, it’s easier than it sounds.a) Through social mediaevalLet’s assume that you have a blog, through which you’re promoting your work. People are not exactly expected to know about it, correct?Well, social mediacould be a freelancer’s saving grace. So, here’s what you should do, to increase your subscribers: Post your creations on your social media, post any and all things and make sure to encourage p eople to share if they liked your content.Also, make sure to study the people who like and share your content. Study them very closely and check how similar they are to your personas.After that, act accordingly: Create an ideal landing page, packed with the content, words, visuals that you’ll deem fitting for that kind of audience.evalThis landing page will convert your prospects in no time, seeing as you’ll be offering something of value in return, whether it’s a subscription to your newsletter or a freebie-or both.But don’t think that only shares will get you all the attention you need, in order to have a great funnel as a freelancer.Hold contests and giveaways. Make sure to give your clients (potential or existing), a reason to share your content online, by giving them something that won’t be too grand, just grand enough for them to want to partake in this.Ask them to tag a friend or two when they share your content, for maximum reach.b) Through referralsAnother thing y ou can do which I’m sure you’ve done already, but not in the way I’m going to propose-is work through referral marketing.While I’m sure that friends and trusted, beloved customers, bring you some much-needed referrals, I don’t know if they’re as many as you’d need them to be. But there is a way to score more leads through referrals.You can always offer something to everyone who refers a friend, be it a discount or a special offer, or even something small for free. Kind of like…(Source)I chose this email because, first of all, I really loved the colors and the clever GIF design. However, there is more to it.The value is crystal clear. Five dollars credit for the client’s next purchase(s), for each friend they refer. Easy peasy, right? And there’s huge value right off the bat. It’s clickbaity, but not too much, it’s fun, the dollar bill is happy and your client as well.Your client, afterward, will share that email with people that could be interested in your wo rk. And that way, you can turn your client into a brand ambassador.Another great way would be to hold a contest, where one would be able to refer a friend to your product or service.The person who gives you the most referrals wins. Count the referrals’ referrals as well, if you want to reach a broader audience, fast.Just make sure that the prize is well worth the effort and that everyone gets something, without you having to break the bank. Free shipping, for example, or some small discount for their first purchase would be the best way to go, the former for the existing followers, the latter option for the referrals.c) Through surveysI bet you didn’t think of that, did you?Send a survey to your already existing customers, either before your client makes the purchase, just to make sure that nothing interferes with their will to buy and to ask about feedback on the quality, or after the purchase, in order to make sure that your client was satisfied and ask whether or not they wou ld refer a friend.Referring a friend is a whole metric on its own, of course. You can calculate your Net Promoter Score through a survey. Just add a bar at the bottom of the email, like this:(Source)The rating you get indicates the likelihood of your customers referring you to friends. Add a share button and an offer to those, and you’ll get all the conversion you need, reaching your KPIsin no time.What do we get from that information, then? That the more emails you send to your clients, the more your list will grow.Keep in touchDon’t underestimate the power of getting a bit up close and personal with your customers. They may not need something at the moment and you know they’ll contact you if they do, that’s for sure.But on the other hand, maybe they know someone that needs your help and don’t have the time to contact you.Everyone appreciates someone who thinks of their customers as friends they collaborate with and freelancers fall into that category more than anyone els e, as they’re their own brand. So, make sure to make an after-sales call or send a follow-up email just to see if everything’s alright and if your customers need anything more.You see, Human To Human business is what rules the world nowadays, seeing as the breakthrough of social media has made it so that people consider brands, no matter how faceless, to be their “friends”. The opportunity for messaging a brand instantly has given us all this opportunity.So, why not use this to your advantage, as a living, breathing freelancer that makes custom, tailor-made work?One more tip for the road…Keep in mind that you need to be patient, persistent and keep calm and cool when it comes to leveraging email marketing as a freelancer.Always add your social media links in your emails, no matter what the reason for sending them out maybe.And remember that, while social media can get you viral pretty quickly, social contests and the likes can get you all the wrong crowd for all the wrong reasons. But email marketing is not social media. Social media is a sprint, email marketing is a marathon. It may take you long to see the inbox full to the brim with orders, but I promise you, you’ll get there!Back to you!And we’re done with the most important tips on building your list and using email marketing to promote your work as a freelancer.What say you? Is there anything you have used, that worked, but haven’t seen in that list?Feel free to tell us in the comments and share the knowledge with your favorite freelancer!

The Top 10 Things People Want In Life But Just Cant Figure Out How To Get - Kathy Caprino

The Top 10 Things People Want In Life But Just Can’t Figure Out How To Get This winter, I conducted a survey to my awesome community probing a number of critical life and career questions. 700 people have responded so far, and their answers have been fascinating to read. It’s not that I don’t ask these questions of my clients and my course members â€" I do. But what’s so intriguing to me is that it’s becoming more and more obvious that the things we humans desperately long for today are not only universal and timeless, but also have become even more elusive and impossible to sustain, even as we “evolve” and develop in this tech-frenzied, time-crushing world. The key question this survey probed was this: “If you could say in one word what you want more of in life, what would that be?” (If you’d like to take my survey, please do.   I’d love your personal insights â€" here’s the link.) Of all the things people indicated they want more of, the following were the 10 most frequently mentioned.   Here’s my take on what’s missing in life and work today, and why we can’t get enough of these precious ingredients. (The quotes below are from actual respondents, about what they perceive to be the biggest challenge in the way of what they’re longing for): #1: Happiness Biggest challenge: “Not knowing what I want to do.” The #1 mentioned missing element â€" Happiness has become so hard to achieve, and even harder to maintain. In my work with professional women, I’ve seen that happiness continually escapes them because, first, they don’t really understand exactly what will make them happy.   They just dont know themselves well at all. Secondly, they search outside themselves for happiness â€" in a job, a husband, a family, a title, a paycheck, a fancy house. As a result, Happiness is constantly out of their control and a perpetual moving target that never stands still long enough for them to grasp. Im not saying that these things dont bring happiness of course, they can. The key point is that if everything youre searching for remains outside of you, youll always be scrambling and chasing. #2: Money Biggest challenge:  â€œNot having enough money or time to accomplish the things I want to do.” I’ve worked with millionaires, as well as people who earn mid-six figures and far, far less. Isn’t it fascinating that no matter what we earn, we somehow feel we never have enough? I know people with literally over a million dollars in their retirement accounts, yet they live in such a constant fear state around money that they never have a moment’s peace. The question is: how much money do you really need to bring about the life experiences that will truly fulfill you? And if you want more money, do you understand the key principles and behaviors required to generate it? #3: Freedom Biggest challenge:  â€œHaving the freedom to find my true purpose or being lit up by the day-to-day at work.” Ah, freedom. We all want it, yet so many people I meet are resistant to doing what’s required to get it. They want to “feel” free, yet are scared to muster the courage to do what’s necessary to “become” free. What is necessary to experience freedom? I’ve seen that it requires making yourself right (not wrong), following your own authentic values and beliefs, and building strong boundaries to protect yourself from what others will tell you is right for you or try to force on you. And it takes forging your own path in life and work, despite the challenges and the nay-sayers. It requires BOLDNESS and courage to make yourself your own highest authority on life and work, and that’s no easy thing today. Sadly, most of us aren’t taught or trained (particularly women) how to stand up powerfully for what we want and believe in, and to go after it with undying passion and commitment. #4: Peace Biggest challenge: “Lack of clarity about who I am and my purpose.” We long for peace, desperately. Peace from noise, chatter, pressure, responsibilities. We also want peace from the pain and thumping inside our own heads â€" the conflicts and strain we inflict on ourselves every minute to be better, stronger, smarter (prettier, thinner, better parents, _______ [you fill in the blank]). Peace, Ive found, doesn’t come from being better at anything, or even figuring anything out. Attaining peace is a practice that we need to cultivate and commit to. Peace today will never just fall in our laps â€" it’s too chaotic a world. We have to carve out space within ourselves and in our lives to bring forward the experience of peace, then do the work to expand peace as a feeling and experience that we’ll commit to daily, regardless of what’s around us. You don’t have to know your purpose to be at peace â€" you just have to commit to being at peace, and building daily practices that will support you in that commitment. #5: Joy Biggest challenge: “How to find the right role or position for me now that will bring joy in my work.” In working with thousands of women to build successful, rewarding careers they love, I’ve witnessed how the process of stepping up to our highest potential and honoring our best visions for contributing to the world in a meaningful way does indeed pave the way for more joy. I believe (and have lived) that we simply can’t feel joy in our lives if the work we do pains us. We’re not able to effectively separate who we are from what we do (and why would we want to?). So when you’re stuck in work you hate, with people you don’t respect, supporting outcomes that feel wrong to you, then your life as a whole can’t help but be joyless, even if your personal or family life brings you happiness. #6: Balance Biggest challenge:  â€œBalancing my need/desire for flexibility while making enough money and having the benefits I want.” I’ve researched work-life balance extensively, and believe that it’s doable only under one condition: that you understand clearly what your top life priorities are, and you defend and honor those priorities fiercely, every minute of the day. It takes understanding your non-negotiables (what you won’t compromise on, what you won’t say “yes” to), and then living from that knowledge, and making the right decisions that align with your top life priorities. If you can’t do that, you can’t create or sustain balance. #7: Fulfillment Biggest challenge: “Utilizing my potential in the best possible way, for myself and for others.” Fulfillment can be defined as this: “Satisfaction or happiness as a result of fully developing ones abilities or character.” We simply can’t experience fulfillment if we’re not living up to what we know is our highest and best potential. Have you ever settled for something much less than you know you want or deserve? It hurts a lot. But to live up to our highest potential, we have to leave our comfort zones behind, and perhaps even leave behind the definition we’ve crafted of who we think we are, and the stories we tell ourselves about what we’re capable of, so that we can become the person we dream to be. We may also have to leave some people and relationships behind (the ones that don’t support you to soar higher and grow because it threatens them). Fulfillment is possible when you are filling up your cup, honoring your own potential, not forsaking yourself by putting everyone else in front of you. Fulfillment comes when you take bold actions that say “yes” to the future vision of you, even well before it’s “hatched.” #8: Confidence Biggest challenge:  â€œFeeling like I have something to offer now, rather than feeling constantly as if Im not ready and need more training.” I’ve seen in working with thousands of women over 10 years that we humans only see what’s at the tip of our noses. And when we’re in situations that are hurtful, demeaning, challenging and worse, we lose confidence. We get rocked. We forget who we are, and what we are capable of, and see only the boss in front of us who’s yelling or the colleague whos tearing us down. It’s a tough world out there, but there are many ways we can stay true to our gifts and capabilities, and build our confidence. For that, we need support from others who believe in us without fail. We need to build our tribe of people who will do anything for us. And we need to believe in ourselves without fail, despite the evidence around us that says we’re not “ready” to soar. #9: Stability Biggest challenge:  â€œFiguring out what to do next, to keep me afloat and be a bridge to my later years and retirement.” I think that some of the worst advice many of us have ever received in life falls under the category of “Do the stable, secure thing!” As one who followed the “stable” path for 18 years, and pursued a corporate life that was, in the end, very wrong for me, I know that “stable” can be the kiss of death. After experiencing a brutal layoff in the days following 9/11, and feeling as if my whole life and career came crashing down around me, I now know this â€" NOTHING outside of us is “secure or stable.” Only YOU are stable â€" your spirit, your intelligence, your capabilities, your gifts and what you have to offer others and the world. And how you choose to react to what comes your way thats what brings stability. These are the only aspects of life that are truly stable and secure in this world. #10: Passion Biggest challenge: “Overcoming feelings of ineptitude and negativity because of career setbacks.” Finally, passion â€" it seems that everyone talks about wanting to be passionate about their work. Yet passion is something that can demand a high price â€" the price of wrapping your entire entity around a certain direction (including risking your checkbook, your marriage and even your health) because you can’t NOT pursue it. What people often mean when they say “I want to feel passionate about my work” is this: They want to feel alive, not exhausted, beleaguered and demoralized. They want to feel that there’s a reason they’re on this planet, a reason for the talents and abilities they were given at birth and have cultivated. They want to believe that they’re here for a purpose and finding that purpose will give their lives the meaning and passion they’re missing. Passion can be tapped and uncorked, for sure, but only when you allow yourself to believe that your life and your work mean something more than merely existing for a paycheck, or doing the “secure” thing. * * * * * * * * * What is the one thing YOU want more of in life and work? And what can you do this month and year to finally create it? To learn more about how to create a more fulfilling and joyful work-life, join me in April for free my 3-part webinar series The Quickest Path To Your Happiest Career. Learn the steps to take to get what you long for, in the fastest way possible. And bring your burning questions to the call! I look forward to helping you create what you desire most.

Great Giveaway! Everyday Creative Kit Workbook!

Great Giveaway! Everyday Creative Kit Workbook! Im going to Vegas today yay hooray! 5 days in the desert with my man, his sister, her boyfriend (who dances for The Donny Marie Show), not to mention some time with my mans BFF from high school, who we never see unless someones recently dead or about to get married. But I didnt think it would be fun if I have all the fun, so when I saw the Everyday Creative Kit Workbook on Nicole Docimos blog I just had to DM her on Twitter asked if shed sponsor a giveaway. As you can guess, she said yes (Are you wearing a dress? Im not, I confess!)! Im so freakin excited. The first sponsored giveaway on this blog! About damn time. Here it is! Isnt it awesome?! (Please note that thats a hypothetical question) I asked Nicole the simple question of what inspired her to create the kit, she gave me these gems: Something that has become very important to me over the past few years, as Ive gotten back into art after spending some time avoiding it (for reasons of fear, and delusions that you cant do art as a career), is the idea that everyone is creative. How many times I have heard people say, Im not creative, or I wish I was creative. Honestly, this is RIDICULOUS, and it makes me angry that so many people have internalized this. I think it is one of the barriers to artists becoming artists and really flexing their art-wings, and on a larger level, I think it is one of the barriers to a lot of people really enjoying life. I know these are big statements, but if you think about it, when we were all kids we lived in endless worlds of creativity. Anything was possible, until we were taught that it was not. I think creativity is the difference between putting yourself in a a box, and living a free and joyful life. Its the difference between yes and no. For quite a few years, I told myself no. I thought I couldnt do art for a living, I thought I wasnt good enough, I thought I must do the jobs that are available because that is the way people do it. Once I started to really let myself get creative in my brain and in my heart, everything changed. Once I made space to open up to the possibilities, I was able to shift and make creativity the focus of my lifenot just art, but the idea of an entire creative life conceptthat you dont have to live the way everyone says you should. You can create your own life, based on the things that you value. This is the ultimate idea of creativity to me. My Everyday Creative Kit is an introduction to this. It is an opening to a bunch of small ideas that can add up to a lot more joy. The first incarnation of the kit idea for me was an Art Monthly Club program I started this past fall, where members would receive a little bit of creative inspiration each month in the form of a kit. After putting it out there for a couple of months, I realized that what I was trying to do could be done better by a series of kits that I offer consistently, instead of a monthly club. So I thought about it for a while, and decided that the first kit I would like to make would be a guide to being creative in small ways, everyday. I decided that a workbook would be the best cornerstone of the kit, and collected and thought of a handful of different exercises that would get people into the creative modefrom doing an inspiration collage, to dancing, to going on a field tripmainly just taking the time to think about what creative things you would love to do. As with everything, I think its about making space and time for what you want in your lifeI hope this kit will help people make a little space in their lives for more creativity. As Ive found with making artcreativity leads to more creativity. Once you open the door, you never know what will come in. Seriously. I love her. OK, so you wanna win, dont cha? You can enter by leaving a comment below that describes what you do for your creative time. Do you have a tip to get started on a creative project? A daily ritual that gets you into that play space? A favorite creative thing? A mantra that helps you clear your head get to work? We wanna hear it! Oh, and you get 1 extra vote for doing each of the following: following me on Twitter following me on Facebook following Nicole on Twitter following Nicole on Facebook tweeting about this giveaway (Ill make it easy copy paste this: I just entered the Everyday Creative Kit Giveaway by @bluebicicletta on @WhenIGroUpCoachs blog. Your turn! http://ow.ly/16T1A) Each time you do one of those things, add a comment below saying what you did. So, everyone can have up to 6 entries! Youll be a shoo-in when I pick the winner randomly on Tuesday, February 23rd at 5p EST. The winner will be announced early Wednesday! And even though Ill be watching Donny Marie / seeing the Grand Canyon for the first time / maxin relaxin Ill have a vlog up for you on Friday. The miracle of the scheduled posts! Good luck, everyone!

Some Tips on How to Prepare for Your Next Job Interview

Some Tips on How to Prepare for Your Next Job InterviewNowadays, the only job that still relies heavily on the face to face contact is that of a receptionist. You might be able to make all the arrangements on your own but why would you be qualified to do that? A receptionist is also known as an administrative assistant and hence their job duties are much more varied than any other job in the world.Even though it may seem hard to do, but the receptionist can still keep a check on what goes on in the office if given the right amount of training. Moreover, you can teach your employees on how to make the whole process easier and a lot more efficient for everyone. There are many receptionist resume examples you can find out there which will help you do just that. There are so many jobs that are suitable for receptionists.To put things in perspective, let's think about the right kind of receptionist. Think about a person who is normally at the front counter of a restaurant or a bank or a r etailer. They are often the first person that customers' friends or relatives will come to if they need assistance with their orders.With that in mind, you would think that this is a job that would definitely involve a lot of travel and traveling in the service industry. However, you would be wrong because the receptionist can also work from their homes. A lot of companies provide their receptionist the luxury of being able to set their schedule around their family life or even school work.Those are the kind of jobs where the receptionist needs time to check on the customer's order and also need time to communicate with the business. So, if you want a job that has a bit more flexibility than you might have better luck looking for a receptionist job at home.One of the greatest tips in applying for these jobs is to look at their employment history. If they were there when you applied for the job, then you will know that they are reliable and dedicated. They also need to show you that they can handle themselves in stressful situations.It can be tough at times but remember that you are dealing with people and things that you will ultimately have to interact with every day. There is nothing worse than working with someone who is no good at their job.

Hardest Working Cities in the U.S. WalletHub Findings

Hardest Working Cities in the U.S. WalletHub Findings A long work week is as American as apple pieâ€"but some cities are working significantly more than others, according to a new report from WalletHub. WalletHub analyzed the 116 largest cities in the U.S. to determine where Americans work the hardest. According to the report, which incorporates factors such as the average local work week and labor force participation rates, Americans in Anchorage, Alaska, work harder than all the rest. They’re followed by workers in Virginia Beach, Va.; Plano, Texas; Sioux Falls, S.D.; and Irving, Texas. In fact, of the top 20 hardest working cities, nine are in the West and a total of five are in the Lone Star State. It’s not like cities near the bottom of the list are slacking, however. Overall, we’re still working a ton, especially for an industrialized, wealthy country. The average working week was 34.6 hours for all employees on private nonfarm payrolls in January, according to the Bureau of Labor Statistics. Gallup’s 2015 Work and Education Survey found that workers reported being on the job on average 47 hours per week. According to the Organization for Economic Co-Operation and Development, we work far more hours than our German, Scandinavian, French, Swiss, Italian, Japanese, British, and Australian counterparts. We retire later and take less vacations, too. It takes more than a long work week to determine which states grind harder than the rest. To that end, WalletHub compared the labor force participation rate, number of workers with multiple jobs, commute time, volunteer hours per resident, and leisure time spent on an average day, in addition to average hours worked. WalletHub gave each metric a score between 0 and 100, with average work week hours and labor force participation rate weighted most heavily (at 60 points and 20 points, respectively) to come up with a cumulative score for each city. Overall Rank City Total Score Average Hours Worked Per Week 1 Anchorage, Alaska 88.42 40.9 2 Virginia Beach, Virginia 80.42 40.1 3 Plano, Texas 79.56 40.5 4 Sioux Falls, South Dakota 78.06 N/A 5 Irving, Texas 76.09 40.1 6 Scottsdale, Arizona 76.08 40.1 7 San Francisco, California 75.33 39.6 8 Cheyenne, Wyoming 75.32 39.9 9 Washington, DC 74.28 40.0 10 Charlotte, North Carolina 73.07 39.4 New York City has the longest commute time of any city at 39.4 minutes on average (though NYC ranks 32nd overall in the hardest workings rankings, well behind Jersey City, N.J., and Washington, D.C.), followed, unsurprisingly, by cities with workers who commute to NYC (Jersey City and Newark), and Chicago, Philadelphia, and San Francisco. Sioux Falls, S.D., has the highest labor-force participation rate, at 83.8%, while Detroit, with a 61.4% labor force participation rate, has the lowest. WalletHub deemed Providence, R.I.; Detroit, and Burlington, Vt., as the least hard working cities in the U.S., with scores of 31.69, 28.76, and 18.66, respectively. So residents of Anchorage, looking to take a break from all that work? We have a few suggestions.

Mandatory Greatness If Youre Certain, Youve Wimped Out - Work It Daily

Mandatory Greatness If You’re Certain, You’ve Wimped Out - Work It Daily NOTE: This is a book excerpt with minor edits from Mandatory Greatness: The 12 Laws Of Driving Exceptional Performance by J.T. O'Donnell and Dale Dauten. If you’re certain, you’ve wimped out. Yvonne wanted to tell me about another executive who had been schooled by an early boss in how to be demanding but lovable. “He described a time, early in his career, when he attended Friday meetings with one of the firm’s leaders and each time he left the meeting he found himself ‘wanting to work the weekend.’ So, he decided to study that boss to figure out how he accomplished it. “What it was, he decided, was an implicit offer: ‘I’m going to make you better. Then, I’ll make sure everyone will notice.’ And, ‘I’ll give you one of the best projects, letting you work on the highest priority stuff, and if you take the mission, I’ll trust you and you’ll trust me.’ He said of that deal, ‘He let you know he was giving you a break and no way were you going to let him down.’” If you’re like me, you’re thinking, Good plan, right, but not exactly hard. That’s when Yvonne passed along what this guy had done with his mentor’s wisdom, going to work for one of the big consulting firms and telling Yvonne, “I’d take a comfortable, 9-to-5 guy and give him a major assignment and say, ‘You can have this tomorrow, right?’ He’d end up working all night.” “Did he feel bad about calling for an all-nighter?” Yvonne asked, then answered with, “Not a bit. Instead, he said, ‘They had forgotten what they were capable of. We’d shake them from their sleep.’ And he added, talking of later projects in his career, ‘I’d set such ambitious goals that people would say, “You’re kidding me, right? That’s when I knew I had the right goal.” This is all you need to know about goal setting: If you’re certain, you’ve wimped out. Mandatory Greatness is presented as a conversation between a high-powered business coach, Yvonne Wolfe (described as having “skirts of steel”), and a young manager who won a day of her coaching in a charity raffle. She observes him in his work, then offers a stark and startling analysis of him and his approach to his job: By imitating other managers he is making himself “a commodity product” destined for “inadvertent mediocrity.” She then teaches him to remake himself into a highly-valued teammate and a true leader using The 12 Laws of Driving Exceptional Performance. Watch This Webinar! Watch this special presentation on these 12 Laws of Driving Exceptional Performance. Presenters: J.T. O'Donnell and Dale Dauten, authors of Mandatory Greatness: The 12 Laws Of Driving Exceptional Performance.   WATCH NOW ?   Photo Credit: Shutterstock Have you joined our career growth club?Join For Free!